Your online reputation acts as a trust signal, determining whether or not prospects will do business with you. According to a University of Technology Sydney study, most consumers are willing to pay more for a product or service from a company with an excellent online reputation.
To establish your thought-leadership brand and gain better online recognition, whether you own or manage a small business, Fortune 500 company, or multi-location firm, you must maintain a positive online reputation. That is what online reputation management allows you to do.
Reputation management is safeguarding an individual’s, company’s, or organization’s online reputation for shaping public perception. Internet reputation management ensures that when people search for your brand online, they find suitable materials.